How to Use LinkedIn Ads
A Comprehensive 2026 Guide
If you sell consulting, your buyers are on LinkedIn. Their title, company, and seniority sit next to their name — the same three filters you would use to qualify a discovery call. A lead from the platform costs more than one from Facebook or Google. The client that lead becomes usually pays back many months of ad spend in a single retainer. That is why consultants who run paid acquisition keep coming back to LinkedIn after a few painful months.
